TechFlow SaaS
B2B SoftwareThe Challenge
TechFlow, a project management SaaS platform, was struggling with stagnant growth despite having a solid product. Their marketing was disjointed, lead quality was poor, and their sales team spent too much time qualifying unfit prospects. They were getting traffic but conversions remained flat at 1.2%, and their CAC was climbing to unsustainable levels.
Our Strategy
- Implemented AI-driven lead scoring system to identify high-intent prospects
- Built automated email nurture sequences with personalized content based on user behavior
- Created AI chatbot for 24/7 lead qualification and demo scheduling
- Optimized landing pages using AI-powered A/B testing across 47 variations
- Deployed predictive analytics to identify churning customers before they left
Implementation
We started with a comprehensive audit of their marketing funnel, identifying 12 major bottlenecks. Over 8 weeks, we deployed our AI lead generation system, integrated it with their existing CRM (HubSpot), and trained their team on the new workflows. The AI chatbot handled initial qualification, freeing up the sales team to focus on closing deals. We continuously optimized the system based on real-time performance data.
"AI Amplified completely transformed our marketing operations. We went from manually qualifying hundreds of low-quality leads to having AI handle the heavy lifting. Our sales team now focuses only on hot prospects, and our conversion rates have never been higher. The ROI was evident within the first 60 days."